ON-THE-I

Getting played on the radio can be a big deal for indie artists. Radio airplay gets you in front of new ears and helps your career. But the radio submission process can be tricky. In this post we’ll go over the best ways for indie artists to submit their music to radio stations.

Know The Radio Industry

Before you submit your music, you need to know the radio formats and genres. Radio stations serve specific audiences so you need to know which stations your music fits. Radio formats include Adult Contemporary (AC), Country, Urban, Rock and Top 40/Contemporary Hit Radio (CHR). Research the stations you want to target and make sure your music is right for their programming.

Submit Direct to Radio Stations

One of the easiest ways to submit your music is to contact the radio station directly. Look up the music director, program manager or DJ and send them your music along with a pitch. Include a press kit with your bio, photos and links to your music. Many stations have submission guidelines on their website so make sure to follow their rules.

Use Music Submission Platforms

There are several online platforms that allow you to submit your music to multiple radio stations with one click. Services allow you to target stations by genre. These platforms often provide additional benefits such as written reviews of your music and the chance to get played on their own radio stations or playlists.

Work with a PR Company

Working with a radio promotion company can get your music on the radio. They have relationships with radio stations and can help you craft a targeted campaign. This option is more expensive but worth it if you want radio play.

Use Music Distribution Services

When you distribute your music through platforms you can submit your music to radio stations through them. They may also provide tools and resources to help you with the submission process.

Work with Radio Pluggers

Radio pluggers are industry professionals who get music on the radio. They have connections within the radio industry and can get your music in front of the right people. Working with a plugger can be expensive but worth it if you want widespread radio play.

Network and Build Relationships

Networking and building relationships in the music industry can be a powerful way to get your music on the radio. Attend industry events, engage with radio station staff on social media and build relationships with DJs, music directors and program managers. These personal connections will get your music played.

Be Consistent Across All Platforms

Whatever method you choose to submit your music, be consistent across all your branding and promotion. Make sure your music, website and social media is professional and on brand. This will help you stand out and leave a lasting impression on radio station staff.

In summary, there are many ways for indie artists to submit their music to radio stations. Know the industry, use submission platforms, work with professionals and build relationships and you’ll increase your chances of getting played. Remember persistence and a good strategy is key to radio success.